Monday, 30 March 2009
This is a man advertising about global warming, seemingly melted into the street. Having a human element of an advert is interesting, and can generate even more buzz about the cause, and they have an opportunity to explain more, people remember more if they have a conversation about something. But obviously it can be hard to pay/get someone to act on the streets all day long.
This is a good way of using the perpective street art that is being seen nowadays, this campaign is about road safety and watching where you go, and i think these illustrate that fact, yet stay fun and non-offensive. They are fun in themselves due to the perspective nature of them, and get people talking about it. Especially if they havnt seen this type of art before.
A rather horrific piece of guerrilla advertising from thailand and New Zealand, staging a car crash in an attempt to get people to slow down. The New Zealand one has a sign later that says "Is a crash the only thing that will make you slow down?" again hard hitting but makes its point well, violence and death are something that people will always take notice of, this can be utilised in campaigns if the conditions are right.
Landmines as stickers on the floor, this idea is good, but the landmines would have to be replaced constantly to hit the maximum amount of people, it also could irritate people with stickers on their feet. But it is a good way of working with the local area to get people to talk.
This is a campaign to ban snares. Using people caught in supposedly caught in snares in a demonstration, they get across their message very strongly, and bring the reality of snares to everyone who sees the demonstration. This is hard hitting campaign, but the issue they are conveying is strong enough that is deserves such treatment.